Wine on the blockchain
In the province of Ravenna, Italy one Italian winemaker named Ricci Cubastro together with two other Italian wine makers are making history by merging their methods with blockchain technology. This project if you call it a project goes under the name – My Story. Which aim to capture wine makers’ story from grape to bottle in a new and innovative way. And behind all of this is DNV-GL and the Chinese blockchain startup VeChain.
The My Story – wine on the blockchain
“It all starts with the story to be told. Based upon the characteristics chosen as part of that story, whether authenticity, quality, sustainability, tracking of materials and components or efficiency, evidence must be gathered in the supply chain. This is what distinguishes companies investing in their sustainability efforts from those greenwashing and telling a story.”
Blockchain begins by telling a story
If you have been following the blockchain space, then you have most likely seen examples of how the technology could bring trust and efficiency to the supply chain industry by tackling counterfeiting, better data management, minimising needs for 3rd party checks, real-time transparency, and so much more.
MyStory has put together the platform and building blocks for producers to tell their story. This could be to highlight the methods in producing the wine, the workers’ rights the ecological footprint and food safety? Or the quality of the product itself with the sustainability, quality, authenticity being important.
This is just the start of the story for how blockchain could add real use and value. We’ve seen VeChain being involved with similar pilots with their Arket (H&M sub brand) hats using their chips for consumers to scan. Blockchain technology is the buzzword of the last few years, so right now the space is exploring how it could add or bring value to established industries. MyStory is a great example of this, but there are still plenty of questions and doubts about its potential of being more than a nice to have tech add-on. But what side of change would you like to be at?
We believe this is the start of a plethora of new use cases and examples of how blockchain technology really can add value, so wine on the blockchain is the 1st of many steps. Led by leading blockchain startup VeChain.
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DNV GL is a global quality assurance and risk management company headquartered in Høvik, Norway. The company currently has about 14,500 employees.
Find out more about My Story at DNV-GL
VeChain is a world-leading blockchain product management platform. They have a big part in revolutionising the supply chain industry using digital and blockchain technology.
Find out more about VeChain.